Funko, the branch known for its POPS and Vynl collectibles and pop culture-inspired accessories is venturing into a new arena. Cosmetics. In recent years, they have been branching out and getting into gaming and apparel, and according to CEO Brian Mariotti, “Makeup is just the next natural progression for the company.”
According to CNBC, “The cosmetics line is based on four iconic Disney villains — Ursula, Maleficent, Cruella De Vil and the Evil Queen from “Snow White,” who is sometimes called Disney’s original villain. The collection has a variety of products including bronzer, lip gloss, highlighter, eye shadow, eyeliner, blush and makeup brushes. Each character has a distinct color palate, theme and, of course, that recognizable pop style.”
While the packaging will be total Funko style, the products are being manufactured by Taste Beauty, who’s CEO, Alex Fogelson, said “We’ve been enamored with the Funko brand for quite some time and are delighted to partner on this collection.”
The products will be available exclusively at Ulta Beauty online and in stores. No word yet on a release date. My advice? Get in line now because these will sell out FAST!